Story perspectives

Private Equity Invests $25M in Skibidi Toilet, Boosts Creator Studios

7/16/2026

Summary

Story summary

Private-equity firms are raising funds to purchase meme intellectual property, with Skibidi Toilet securing a $25 million investment.
Creator-originated horror films Obsession and Backrooms generated $426 million and $357 million respectively.
Ed Simpson (Wonderloom Media) and Leanne Perice (Made By All) launched studios to scale creator content.
Wonderloom Media acquired true-crime YouTuber Dr. Insanity’s 5-million-subscriber channel to turn it into a creator-led studio.

1 of 1

Story summary

Private-equity firms are raising funds to purchase meme intellectual property, with Skibidi Toilet securing a $25 million investment.
Creator-originated horror films Obsession and Backrooms generated $426 million and $357 million respectively.
Ed Simpson (Wonderloom Media) and Leanne Perice (Made By All) launched studios to scale creator content.
Wonderloom Media acquired true-crime YouTuber Dr. Insanity’s 5-million-subscriber channel to turn it into a creator-led studio.