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Bundesliga signs $30 M US TV contracts, adds Spanish rights

7/16/2026

Summary

Story summary

The Bundesliga signed three-year U.S. media rights deals with Versant (English) and Telemundo (Spanish), earning $20 million and just under $10 million annually.
The Telemundo agreement is the league’s first separate Spanish-language U.S. rights sale, delivering over 100 matches each season on Telemundo, Universo and Peacock.
Bundesliga Americas, based in Guadalajara, creates bilingual content and fan events, with EVP Robin Austermann stating the deals expand U.S. accessibility and yield strong financial results.

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Story summary

The Bundesliga signed three-year U.S. media rights deals with Versant (English) and Telemundo (Spanish), earning $20 million and just under $10 million annually.
The Telemundo agreement is the league’s first separate Spanish-language U.S. rights sale, delivering over 100 matches each season on Telemundo, Universo and Peacock.
Bundesliga Americas, based in Guadalajara, creates bilingual content and fan events, with EVP Robin Austermann stating the deals expand U.S. accessibility and yield strong financial results.