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The Primary launches AI scoreboard, targets Hollywood Reporter.

7/16/2026

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Summary

Story summary

The startup Objection rebranded as The Primary, shifting from AI arbitration to a public journalist scoreboard.
Founders Aron D’Souza and Kyle Grant-Talbot launched The Primary to rank outlets and reporters with a large language model.
In April, the first tribunal targeted The Hollywood Reporter for its 2021 coverage of a Sackler heir.
Aron D’Souza says the scorecard will give reporters a public record that editors and competitors can use.

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Story summary

The startup Objection rebranded as The Primary, shifting from AI arbitration to a public journalist scoreboard.
Founders Aron D’Souza and Kyle Grant-Talbot launched The Primary to rank outlets and reporters with a large language model.
In April, the first tribunal targeted The Hollywood Reporter for its 2021 coverage of a Sackler heir.
Aron D’Souza says the scorecard will give reporters a public record that editors and competitors can use.