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OpenAI Store Sells $40 Hats, Resale Prices Skyrocket

7/17/2026

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Summary

Story summary

OpenAI opened its OpenAI Supply Co store on Wednesday, offering a $40 hat, $15 socks, and decommissioned items.
eBay listings show OpenAI hoodies priced at $475 and t-shirts at $249.99.
Anthropic baseball hats sell for $50-$100 on eBay, attracting buyers from Ohio and upstate New York.
Bobby Livingston of RR Auction says AI swag needs 25 years to become an auction category, noting that Nvidia-signed graphics cards fetch $8,000-$10,000.

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Story summary

OpenAI opened its OpenAI Supply Co store on Wednesday, offering a $40 hat, $15 socks, and decommissioned items.
eBay listings show OpenAI hoodies priced at $475 and t-shirts at $249.99.
Anthropic baseball hats sell for $50-$100 on eBay, attracting buyers from Ohio and upstate New York.
Bobby Livingston of RR Auction says AI swag needs 25 years to become an auction category, noting that Nvidia-signed graphics cards fetch $8,000-$10,000.