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Bose launches $299 Lifestyle Ultra speaker, outprices Sonos.

7/18/2026

29 3 Full Breakdown

Summary

Story summary

Bose released the Lifestyle Ultra Speaker for $299 in the United States, $80 more than the Sonos Era 100.
It supports Google Cast, Apple AirPlay, Bluetooth and Alexa without a Bose app.
It is not backward-compatible with earlier Bose Wi-Fi speakers and caps audio at 24-bit/48 kHz.
Buyers can pair two units as a stereo pair with $70 off or add one as a rear speaker for Atmos with the Ultra Soundbar.

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Story summary

Bose released the Lifestyle Ultra Speaker for $299 in the United States, $80 more than the Sonos Era 100.
It supports Google Cast, Apple AirPlay, Bluetooth and Alexa without a Bose app.
It is not backward-compatible with earlier Bose Wi-Fi speakers and caps audio at 24-bit/48 kHz.
Buyers can pair two units as a stereo pair with $70 off or add one as a rear speaker for Atmos with the Ultra Soundbar.