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UNICEF raffle nets Messi photo session, goes viral

7/18/2026

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Summary

Story summary

UNICEF’s raffle awarded Yamal’s family a 2007 photo session with Lionel Messi (Barcelona player).
Diario Sport partnered with UNICEF to publish a calendar featuring the Messi-Yamal images.
Sheila Ebana took her six-month-old son to Camp Nou’s visitors’ dressing room for the shoot.
Mounir Nasraoui posted the Messi-Yamal photo on Instagram after Spain’s Euro 2024 win, causing it to go viral.

History

Historical Context

The 1998 FIFA-UNICEF Goal Programme paired football’s global reach with child-rights work, securing €1 million from clubs such as Barcelona and reaching more than 2 million children by 2005. Barcelona’s 2006 €1.5 million-per-year deal cemented the model, and today UNICEF’s raffle that gave Yamal’s family a 2007 Messi photo session rides that legacy amid Spain’s Euro 2024 win.

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Story summary

UNICEF’s raffle awarded Yamal’s family a 2007 photo session with Lionel Messi (Barcelona player).
Diario Sport partnered with UNICEF to publish a calendar featuring the Messi-Yamal images.
Sheila Ebana took her six-month-old son to Camp Nou’s visitors’ dressing room for the shoot.
Mounir Nasraoui posted the Messi-Yamal photo on Instagram after Spain’s Euro 2024 win, causing it to go viral.

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