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Paco Rabanne hires Balmain's Rousteing, eyes couture revival.

7/18/2026

28 6 Full Breakdown

Summary

Story summary

Paco Rabanne named Olivier Rousteing as its new creative director.
Rousteing left Balmain after 14 years, where he built a 9.4 million-follower Instagram audience.
He joins the Puig-owned label, which recently topped $1 billion in sales largely from fragrances.
Industry observers expect Rousteing may revive Rabanne’s couture line, dormant since 2000, with a ready-to-wear runway debut slated for March 2027.

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Story summary

Paco Rabanne named Olivier Rousteing as its new creative director.
Rousteing left Balmain after 14 years, where he built a 9.4 million-follower Instagram audience.
He joins the Puig-owned label, which recently topped $1 billion in sales largely from fragrances.
Industry observers expect Rousteing may revive Rabanne’s couture line, dormant since 2000, with a ready-to-wear runway debut slated for March 2027.