Story perspectives

OnePlus to Exit NA, Europe After 2025 Launch

7/19/2026

Summary

Story summary

OnePlus will cease in North America and Europe, ending launches after the OnePlus 15 in 2025.
Existing devices will keep receiving updates and warranty service, with shift from OxygenOS to ColorOS.
The North American forum closes August 16, 2026 at 11:59 PM ET, requiring users to save posts.
Oppo will boost European investment in flagship phones while analysts cite high memory costs, supply-chain pressures and lack of carrier partnerships as reasons for OnePlus’s withdrawal.

History

Historical Context

In 2016 BlackBerry pulled its handsets from U.S. carriers, ending new sales after its U.S. smartphone share sank to just 0.8% that February, a sharp drop from a 37% peak in 2010. The move echoes OnePlus’s 2026 exit from North America and Europe, where both firms found that lacking strong carrier alliances and rising component costs made market survival untenable.

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Story summary

OnePlus will cease in North America and Europe, ending launches after the OnePlus 15 in 2025.
Existing devices will keep receiving updates and warranty service, with shift from OxygenOS to ColorOS.
The North American forum closes August 16, 2026 at 11:59 PM ET, requiring users to save posts.
Oppo will boost European investment in flagship phones while analysts cite high memory costs, supply-chain pressures and lack of carrier partnerships as reasons for OnePlus’s withdrawal.

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