Story perspectives

Israel hires Parscale, spends $1.5 M/month on AI PR.

7/19/2026

Left

Israel AI Campaign

Israel spent tens-of-millions on AI-driven texts and a $1.5 million-per-month contract with former Trump chief Brad Parscale to sway U.S. opinion.
Israel’s Foreign Ministry says its digital campaign complies with U.S. law, aims to combat anti-Israel sentiment, and denies illegal influence.
AP-NORC finds ~33% Americans, 50% Democrats, 30% American Jews say Israel committed genocide in Gaza.
Ministry insiders say the 2 billion-shekel public-diplomacy budget was routed through external advisers, bypassing embassies.

Right

Vance Rejects Claim

Vice President JD Vance stressed his respect for Judaism and rejected claims he is anti-Israel while criticizing Israel’s influence effort.
The claim said Israeli government elements fund a covert campaign to undermine U.S. negotiations with Iran.
Israel’s Foreign Ministry said its operations follow U.S. law and aim to counter anti-Israel sentiment.
Vance noted a growing generational split among Republicans, with younger voters less supportive of Israel.

Blindspot

Left coverage emphasised Israel’s tens-of-millions-dollar AI messaging spend and the $1.5 million-per-month contract with former Trump digital chief Brad Parscale, which Right coverage did not include.
Left coverage also reported AP-NORC polling that a sizable share of Americans, especially Democrats and some Jews, view Israel’s actions in Gaza as genocide, a detail absent from Right coverage.

1 of 3

Israel AI Campaign

Israel spent tens-of-millions on AI-driven texts and a $1.5 million-per-month contract with former Trump chief Brad Parscale to sway U.S. opinion.
Israel’s Foreign Ministry says its digital campaign complies with U.S. law, aims to combat anti-Israel sentiment, and denies illegal influence.
AP-NORC finds ~33% Americans, 50% Democrats, 30% American Jews say Israel committed genocide in Gaza.
Ministry insiders say the 2 billion-shekel public-diplomacy budget was routed through external advisers, bypassing embassies.

1 / 3