Kodak EC35: An Ultra-Affordable 35 mm Point-and-Shoot

Reto, the maker of Charmera-branded cameras, announced the Kodak EC35 this week as a new entry-level 35 mm film camera. Marketed as a “super-cute” and “budget-friendly” alternative to disposable units, the EC35 is positioned alongside Reto’s earlier $99 Kodak Snapic A1 and the $50 EKTAR H35 half-frame model. The camera is intended for beginners seeking a simple, no-frills shooting experience.

EngadgetThe Verge

The EC35 employs a 25 mm acrylic lens fixed at f/10 with a single 1/100 s shutter speed, mirroring the technical simplicity of a drugstore disposable. A built-in flash, powered by a AA battery, provides illumination for low-light scenes. A manual wind and rewind mechanism reinforces its analog character, while a sliding lens cover doubles as a shutter lock, allowing the camera to be stored in a bag without accidental exposures. The body is offered in seven colorways—Midnight Black, Vanilla White, Butter Yellow, Lavender, Powder Blue, Blush Pink, and Avocado—each featuring subtle accent contrasts.

The VergeEngadget

Two price points appear in the announcements: one source lists the EC35 at $34.99, while another cites a $35 price tag. The camera can be purchased alone or bundled with a roll of Kodak Ultramax 400 film for an additional $10. Availability is through Kodak’s online store and select retailers.

Engadget

• “There's a new Kodak-branded camera from Charmera-maker Reto, and it's a super-cute point-and-shoot film camera that won't break the bank.” — Engadget article

Engadget

• “The EC35 certainly isn’t fancy.” — The Verge article

The Verge

• “Its 25mm acrylic lens with a fixed f/10 aperture and 1/100 shutter speed basically put it on par with a drugstore disposable.” — The Verge article

The Verge

• “It also has a slide cover that protects the lens and serves as a shutter lock, so you can throw it in a bag or stick it in your pocket without worrying about accidental snaps.” — Engadget article

Engadget

• “The EC35 comes in seven colors: Midnight Black, Vanilla White, Butter Yellow, Lavender, Powder Blue, Blush Pink and Avocado.” — Engadget article

Engadget

The two announcements differ on the exact retail price ($34.99 vs. $35) and do not disclose launch dates beyond “this week.” No official statements from Kodak or Reto provide further detail on production volumes, distribution channels, or long-term support.

Engadget