Full Breakdown
Samsung’s S95H Crowned “King of TVs” at 2026 Value Electronics Shootout
7/21/2026, 11:42:01 AM
Event Summary
On July 16 2026, Value Electronics—a New York-based audio/video retailer—hosted its annual TV Shootout, pitting six flagship displays side-by-side under identical, professionally calibrated conditions. The lineup comprised three OLED models (Samsung S95H, Sony XR80M2 Bravia 8 II, LG G6) and three Micro-RGB LCD models (Samsung R95H, Sony XR90M2 Bravia 9 II, LG MRGB95B). Judges evaluated each set on color accuracy, HDR performance, shadow detail, video processing and motion handling, using Sony’s BVM-HX3110 reference monitor as a benchmark.
Scoring and Results
Samsung’s QD-OLED S95H (marketed as S99H in Europe) achieved the highest overall score of 9.3, securing the “King of OLED” title and the overall “King of TVs” designation. Sony’s Bravia 8 II placed second with 8.0, while LG’s G6 earned 7.4. In the Micro-RGB LCD category, Sony’s Bravia 9 II led with 8.1, followed by Samsung’s R95H (6.6) and LG’s MRGB95B (5.5). The OLED and LCD categories were judged separately, so scores are not directly comparable. Media outlets eCoustics and Twice reported that OLED models collectively outperformed the LCD units, and noted that recent QD-OLED and WOLED advances have mitigated prior concerns about OLED brightness in living-room settings. An additional observation highlighted that LCD panels retain an advantage in very large formats above 85 inches.
Official Statement
> “This year’s TV Shootout® clearly demonstrated just how far premium television technology has advanced.” — Robert Zohn, President, Value Electronics
> “Our goal has always been to provide consumers with an impartial evaluation under identical viewing conditions, allowing the televisions to speak for themselves.” — Robert Zohn, President, Value Electronics
Impact and Outlook
The results reaffirm Samsung’s leadership in QD-OLED technology and challenge the long-standing perception that OLED brightness limits its suitability for bright rooms. Sony’s success in the Micro-RGB LCD segment underscores its continued strength in large-size LCD engineering. Industry observers may watch how these outcomes influence upcoming 2027 model releases and retailer purchasing recommendations.
Conflicting Reports & Gaps
Sources agree on the scores and winners; no contradictory data were identified. However, detailed numerical breakdowns for individual test patterns and the composition of the judging panel were not disclosed, leaving a gap in full methodological transparency.
