Story perspectives

HYBE’s ABD Sets TUIDE Debut for Late 2026.

7/21/2026

Summary

TUIDE Debuts 2026

HYBE's new label ABD announced that the seven-member girl group TUIDE will debut in the second half of 2026.
ABD opened official social-media channels and posted a logo motion video on July 20, showing wave-like color blending.
Production is led by Han Sung-soo, titled Master Professional, who previously worked with SEVENTEEN, After School, IZ*ONE and TWS.
ABD will host an exclusive pre-debut experience “TUIDE Exclusive Preview [Playground]” in Seoul on August 1-2.

Summary

HYBE Q1 Surge

HYBE reported Q1 revenue of 698.3 billion won, 39.5 % YoY increase, driven by BTS and the ARIRANG album.
HYBE added ABD as an autonomous label alongside BIGHIT MUSIC, BELIFT LAB and ADOR.
HYBE launched a venture with Universal Music Group’s Geffen Records and opened Indian auditions in ten cities until July 31.
HYBE’s girl groups achieved U.S. chart milestones and recorded 32 million Spotify listeners for KATSEYE, the highest for any girl group.

History

Historical Context

SM Entertainment renamed itself in 1995 and launched H.O.T. in 1996, establishing the idol training system that sold over 6.4 million records and set the template for K-pop groups. HYBE’s 2024 creation of the autonomous ABD label, adding act TUIDE and partnering with Universal’s Geffen Records, follows that sub-label model to diversify revenue and expand into Western markets.

1 of 3

TUIDE Debuts 2026

HYBE's new label ABD announced that the seven-member girl group TUIDE will debut in the second half of 2026.
ABD opened official social-media channels and posted a logo motion video on July 20, showing wave-like color blending.
Production is led by Han Sung-soo, titled Master Professional, who previously worked with SEVENTEEN, After School, IZ*ONE and TWS.
ABD will host an exclusive pre-debut experience “TUIDE Exclusive Preview [Playground]” in Seoul on August 1-2.

1 / 3