Back to today’s briefing

Story perspectives

Fans Choose Newcastle’s First Crest Update Since 1988

7/21/2026

42 6 Full Breakdown

Summary

Story summary

Newcastle United announced a new crest, its first change since 1988.
The redesign targets better legibility and reproducibility on digital platforms and merchandise.
Fans will decide the design through August workshops and a poll of eligible season-ticket, Mags, Mags+ and women’s-match ticket holders.
Survey data show 80% see the crest’s limits and 84% prefer an update.
The club expects the new badge could appear on kits in 2027-28 or 2028-29.

1 of 1

Story summary

Newcastle United announced a new crest, its first change since 1988.
The redesign targets better legibility and reproducibility on digital platforms and merchandise.
Fans will decide the design through August workshops and a poll of eligible season-ticket, Mags, Mags+ and women’s-match ticket holders.
Survey data show 80% see the crest’s limits and 84% prefer an update.
The club expects the new badge could appear on kits in 2027-28 or 2028-29.