Full Breakdown
Juventus Unveils 2026-27 Home, Away and Third Kits
7/21/2026, 9:20:54 PM
New Juventus 2026-27 Kits Unveiled
Juventus and its apparel partner adidas announced the complete set of jerseys for the 2026-27 season. The rollout includes a home shirt, an away shirt that revisits the club’s early pink colour, and a third shirt featuring a dramatic flame motif. All three designs are now available for purchase through the official club store and adidas retail channels.
Home Kit – Classic Stripes Reimagined
The home jersey returns to the “Sartorial Elegance” of Juventus’ most celebrated eras. It discards the experimental barcode pattern of the previous cycle and presents a clean, uniform application of the iconic black-and-white vertical stripes. A crisp white, fold-over polo collar adds a tailored, high-fashion touch. Gold metallic accents replace the prior pink highlights, appearing on the simplified Juventus “J” crest, the adidas performance logo, and sponsor branding, creating a luxurious contrast against the monochrome base.
Away Kit – Pink Heritage Reimagined
The away shirt draws on the club’s earliest colour palette, featuring a soft pink base that references Juventus’ original kits. An engineered zebra-inspired pattern runs across the fabric, while black detailing accents the collar, sleeve cuffs and adidas three-stripe shoulder panels. The shirt incorporates adidas’ Trefoil logo and a specially redesigned collar for a contemporary silhouette. Technical features include lightweight engineered fabric and adidas’ CLIMACOOL+ technology, which enhances ventilation and breathability during intense play.
Third Kit – Dark Contrast with Flame Graphic
The third kit adopts a sleek black foundation highlighted by gold and grey detailing. Its most striking element is a fiery flame graphic that spans the lower half of the shirt, delivering a high-contrast aesthetic intended to stand out under stadium lights. The design returns to the modern adidas performance logo, emphasizing an aggressive, contemporary look.
Pricing and Purchase Options
All three jerseys are priced from £60. Fans can buy the kits directly from the Juventus club store or through adidas’s online and physical retail outlets. The release aligns with the start of the 2026-27 campaign, giving supporters the option to acquire the new apparel before the season’s first matches.
