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Apple Launches Klarna-Powered Upgrade Leasing Program July 28

7/21/2026

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Summary

Apple Launches Leasing

Apple will launch Apple Upgrade leasing program in the United States on July 28 with Klarna.
It offers 24-month leases for iPhones and Apple Watch, 36-month for iPads and Macs, and allows payoff, upgrade after 12 payments, or keep/return at lease end.
Apple excludes the Apple Watch SE, entry-level iPad, iPhone 16 and MacBook Neo from Apple Upgrade, sells AppleCare separately, and ends iPhone Upgrade Program sign-ups when Apple Upgrade starts.

Summary

Apple Unveils Upgrade

Apple launched an Upgrade leasing program for iPads and MacBooks as chip-cost-driven price hikes took effect.
The partnership with Klarna moves most credit-risk exposure to the fintech firm, removing it from Apple’s balance sheet.
Analysts called the Upgrade program a major sales-model change.
Critics warned the leasing model could trigger perpetual upgrades and raise long-term consumer spending.

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Apple Launches Leasing

Apple will launch Apple Upgrade leasing program in the United States on July 28 with Klarna.
It offers 24-month leases for iPhones and Apple Watch, 36-month for iPads and Macs, and allows payoff, upgrade after 12 payments, or keep/return at lease end.
Apple excludes the Apple Watch SE, entry-level iPad, iPhone 16 and MacBook Neo from Apple Upgrade, sells AppleCare separately, and ends iPhone Upgrade Program sign-ups when Apple Upgrade starts.

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