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Kraft Heinz partners Disney, debuting park menu items at D23

7/21/2026

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Summary

Story summary

Kraft Heinz and Disney announced a partnership to add ten of its brands to Disney parks, resorts and cruise ships.
The alliance will add new menu items, Heinz condiment stations and equipment at Disney dining locations.
The first preview will occur at D23 in Anaheim on August 14-16, 2026, where Heinz will debut sauces from its Sauce Vault.
Kraft Heinz shares rose 1.3 percent, trading at $25.86 in pre-market trading.

History

Historical Context

In 1995 Coca-Cola secured a 20-year, $1.5 billion exclusive beverage contract with Disney Parks, giving it rights at Walt Disney World, Disneyland and Disney cruise ships and supplying over one billion drinks annually. The deal follows Coke’s historic use of high-profile venues—from the 1995 Space Shuttle beverage test to post-World War II global expansion—showing how food giants increasingly embed brands within entertainment experiences.

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Story summary

Kraft Heinz and Disney announced a partnership to add ten of its brands to Disney parks, resorts and cruise ships.
The alliance will add new menu items, Heinz condiment stations and equipment at Disney dining locations.
The first preview will occur at D23 in Anaheim on August 14-16, 2026, where Heinz will debut sauces from its Sauce Vault.
Kraft Heinz shares rose 1.3 percent, trading at $25.86 in pre-market trading.

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