Justin Bieber’s Acoustic Turn at the 2026 World Cup Halftime Show Sparks Streaming Surge

During the Sunday afternoon halftime show of the 2026 FIFA World Cup, pop star Justin Bieber performed the 2025 track “Everything Hallelujah” on acoustic guitar. He was introduced by actor Jason Sudeikis, appearing in character as Ted Lasso, before launching into the minimalist rendition that contrasted sharply with the tournament’s grand spectacle.

Rolling Stone

Earlier in 2026, Bieber headlined Coachella, a performance that already generated a notable boost in his streaming figures. The festival appearance set the stage for heightened public interest in his subsequent live shows, including the World Cup halftime slot.

Rolling Stone

Rolling Stone reported that the World Cup performance triggered a 240 percent increase in global Spotify streams of “Everything Hallelujah,” based on data shared with the outlet. The same source noted that the song became one of the top two Google-Trend queries paired with Bieber’s name. In addition, Bieber’s Coachella set produced his biggest streaming day of the year on April 12, with 24.6 million Spotify streams, and he amassed roughly 140 million listeners in the weeks that followed.

Rolling Stone

The streaming surge demonstrates how a high-profile sporting event can amplify music consumption, even when the performance divides opinion. The spike in searches and streams suggests that audiences turned to Spotify and Google to verify the song’s place in Bieber’s catalog, turning a polarizing moment into measurable commercial gain.

Rolling Stone