Story perspectives

World Cup Halftime Show Sparks 34% Stream Surge, $60M Fund

7/21/2026

Summary

Bieber, Shakira Surge

Justin Bieber’s “Everything Hallelujah” rose 34% to 130,000 streams on July 19 after his halftime show at the World Cup final.
Shakira and Burna Boy’s “Dai Dai” increased 25% to 979,000 streams on July 19, the halftime concert day.
Billboard listed “Dai Dai” at No. 42 on the July 25 Hot 100 chart after the halftime show.

Summary

Martin Extends Halftime

Chris Martin curated the first World Cup final halftime show, extending the break to over 25 minutes.
FIFA and Global Citizen said the Education Fund raised $60 million, granting $50,000-$250,000 to groups aiding 500,000 children in 18 countries.
Shakira, Justin Bieber and BTS performed for free, pledging “Dai Dai” royalties to the fund.
Critics including Robert Smith of The Cure warned the American-style halftime could “Americanize” football’s premier event.

History

Historical Context

In 2010 FIFA selected Shakira’s “Waka Waka” as the World Cup anthem, debuting it at the Johannesburg opening ceremony in June during a show that featured roughly 1,500 performers. The event highlighted FIFA’s practice of pairing major music acts with World Cup spectacles, a pattern it repeated at Qatar’s 2024 final show with Shakira and other global artists.

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Bieber, Shakira Surge

Justin Bieber’s “Everything Hallelujah” rose 34% to 130,000 streams on July 19 after his halftime show at the World Cup final.
Shakira and Burna Boy’s “Dai Dai” increased 25% to 979,000 streams on July 19, the halftime concert day.
Billboard listed “Dai Dai” at No. 42 on the July 25 Hot 100 chart after the halftime show.

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