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Nike Drops White Label Sneaker Pack for 2026 WNBA All-Star

7/22/2026

49 9 Full Breakdown

Summary

Story summary

Nike Basketball will release a “White Label” sneaker pack for the 2026 WNBA All-Star Game in Chicago, dropping Friday, July 24, 2026 at 10:00 a.m. ET on Nike SNKRS and Chicago retailers.
The pack includes four shoes—A’Two, Sabrina 4, Book 2, Ja 3—priced $150-$170, a Kobe 3 Low colorway, and retro Kobe 3 Protro “Hot Punch” ($190) and Air Zoom Huarache 2K4 “BIRDY” ($200).
All items ship in a White Label box with a “W” keychain.

History

Historical Context

Nike’s city-specific sneaker drops echo the WNBA’s early marquee sponsorships, such as the Phoenix Mercury’s LifeLock deal in 2009 and the league-wide Boost Mobile partnership in 2011. By 2024 the league secured a $200 million annual media-rights payout, enabling high-priced releases like the 2026 Chicago All-Star White Label pack.

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Story summary

Nike Basketball will release a “White Label” sneaker pack for the 2026 WNBA All-Star Game in Chicago, dropping Friday, July 24, 2026 at 10:00 a.m. ET on Nike SNKRS and Chicago retailers.
The pack includes four shoes—A’Two, Sabrina 4, Book 2, Ja 3—priced $150-$170, a Kobe 3 Low colorway, and retro Kobe 3 Protro “Hot Punch” ($190) and Air Zoom Huarache 2K4 “BIRDY” ($200).
All items ship in a White Label box with a “W” keychain.

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