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Hasbro Q2 Revenue Jumps 27% as MTG Hits $545M

7/22/2026

28 2 Full Breakdown

Summary

Story summary

Hasbro reported second-quarter 2026 revenue up 27%, driven by Wizards of the Coast’s Digital Gaming Segment.
Magic: The Gathering revenue rose 32% to $545 million, the first quarterly revenue above $500 million in its 30-year history.
Net income turned positive at $161.3 million after a $855 million loss a year earlier.
Hasbro will cut digital spending by at least 25% annually through 2028 while still investing in MTG Arena.

History

Historical Context

Blizzard launched World of Warcraft on November 23, 2004, and the subscription model quickly drove more than $1 billion in revenue. By October 2010 the game peaked at 12 million subscribers, holding about 62 % of the MMORPG market in 2008, which helped Blizzard become a core asset in the 2008 Activision-Blizzard merger.

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Story summary

Hasbro reported second-quarter 2026 revenue up 27%, driven by Wizards of the Coast’s Digital Gaming Segment.
Magic: The Gathering revenue rose 32% to $545 million, the first quarterly revenue above $500 million in its 30-year history.
Net income turned positive at $161.3 million after a $855 million loss a year earlier.
Hasbro will cut digital spending by at least 25% annually through 2028 while still investing in MTG Arena.

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