Full Breakdown
Biscuit Belly Acquires Maple Street Biscuit Locations, Expands into Cincinnati
7/22/2026, 4:14:00 AM
Core Event: Acquisition Details
On July 20, the Louisville-based breakfast and brunch chain Biscuit Belly announced the purchase of 34 restaurant locations from Maple Street Biscuit Co., a subsidiary of Cracker Barrel. The deal marks Biscuit Belly’s first entry into the Cincinnati market. Two of the acquired sites are currently operating in Cincinnati—one on Mason Montgomery Road in Deerfield Township and another in Florence—and will be rebranded as Biscuit Belly restaurants.
Background & Expansion Strategy
Biscuit Belly, a privately held company, has been expanding throughout the Southeast United States. The acquisition is intended to accelerate that growth trajectory, adding to the chain’s existing footprint and positioning it for broader regional presence. Maple Street Biscuit Co. previously operated as a Cracker Barrel-owned brand focused on Southern-style comfort food, with a modest presence in the Ohio market.
Timeline and Scale of Conversion
According to the company’s news release, the 34 locations will be converted to the Biscuit Belly brand over the next 18 to 24 months. The expansion is projected to bring Biscuit Belly’s total unit count to 60 by the end of 2028.
Expected Market Impact
The conversion introduces a new brunch concept to Cincinnati diners, potentially reshaping the local breakfast-and-brunch landscape. By replacing Maple Street locations, Biscuit Belly will inherit existing customer bases while offering its own menu variations. The move also reduces Cracker Barrel’s direct involvement in the Cincinnati area, shifting market share toward the expanding Biscuit Belly chain.
Official Statements & Responses
The company’s release emphasized a smooth transition for employees and customers during the 18- to 24-month conversion period.
