Story perspectives

Israel Allocates $45M U.S. PR Push, Hires Brad Parscale

7/22/2026

Summary

Story summary

Israel launched a $45 million-plus public-diplomacy campaign in the United States using AI-generated texts, conservative media and influencer outreach.
Brad Parscale, former Trump campaign manager, gets about $1.5 million per month under a contract over $45 million and is chief strategy officer at Salem Media.
A March Pew survey found 60 percent of U.S. adults view Israel negatively, leading the 2026 budget to set aside over $700 million—four times 2025’s amount—to shape global perception.

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Story summary

Israel launched a $45 million-plus public-diplomacy campaign in the United States using AI-generated texts, conservative media and influencer outreach.
Brad Parscale, former Trump campaign manager, gets about $1.5 million per month under a contract over $45 million and is chief strategy officer at Salem Media.
A March Pew survey found 60 percent of U.S. adults view Israel negatively, leading the 2026 budget to set aside over $700 million—four times 2025’s amount—to shape global perception.