Full Breakdown
Streaming Surge for Songs Performed at the 2026 FIFA World Cup Final Halftime Show
7/22/2026, 7:54:17 PM
Core Event – Halftime Performances and Immediate Streaming Impact
On July 19 the championship final of the 2026 FIFA World Cup in East Rutherford, New Jersey featured a halftime concert that included Shakira and Burna Boy’s official tournament song “Dai Dai,” Justin Bieber’s acoustic rendition of “Everything Hallelujah,” Madonna’s “Music,” BTS’s “Dynamite,” and a pre-game closing-ceremony performance of iShowSpeed’s “Champions.” Preliminary data from Luminate show that each of these tracks experienced a rise in U.S. on-demand streams on the day of the show.
Data & Statistics – Stream Increases Across Featured Tracks
- “Dai Dai” recorded 979,000 streams on July 19, a 25 % increase from the 785,000 streams logged on July 18.
- Justin Bieber’s “Everything Hallelujah” rose 34 %, reaching 130,000 streams, up from 97,000 the previous day.
- BTS’s “Dynamite” grew 13 % to 160,000 streams, compared with 142,000 on July 18.
- Madonna’s “Music” climbed 6 %, moving from 32,000 to 33,000 streams.
- iShowSpeed’s “Champions,” released for the tournament, jumped 61 % to 125,000 streams, up from 77,000 on July 18.
All figures are attributed to Luminate’s preliminary reporting.
Chart Implications – Potential Moves on the Billboard Hot 100
The streaming spikes are poised to affect the Billboard Hot 100 rankings. “Dai Dai,” already at No. 42 on the Hot 100 chart dated July 25, could climb higher if the song maintains its elevated daily totals through the tracking window of July 17–23. Similar gains may benefit the other performed tracks, though their current chart positions were not detailed in the source.
Upcoming Chart Publication – Timeline for Updated Rankings
Billboard will incorporate the July 19 streaming data into its next chart cycle, with the updated Hot 100 published on its website on Tuesday, July 28. Those charts will reflect the full seven-day tracking period and determine whether the halftime exposure translates into lasting chart movement.
