Back to today’s briefing

Story perspectives

Kia Launches 2027 Seltos SUV in US, Prices Start $24,990

7/22/2026

37 9 Full Breakdown

Summary

Story summary

Kia launched the 2027 Kia Seltos, a subcompact SUV, in the United States.
The Seltos is 45 mm longer, 30 mm wider and 60 mm longer in wheelbase.
LX starts at $24,990 plus $1,495 destination while X-Line SX turbo costs $37,250.
Hybrid versions will debut late 2026 with 154 hp FWD or 178 hp e-AWD and 5.7–6.03 L/100 km fuel consumption.
Tech includes a 12.3-inch touchscreen, wireless Apple CarPlay/Android Auto, heated seats and a panoramic sunroof.

History

Historical Context

Kia launched the Sportage in 1993 on a Mazda-derived platform; through its Ford-Mazda alliance it sold the Sportage internationally, establishing Kia’s SUV presence abroad. The vehicle became Kia’s bestseller, reaching 5 million units produced in 2018. The 2027 Seltos, 45 mm longer and 30 mm wider, continues that size-and-price push, spurring rivals Ford and Toyota to speed subcompact SUV development.

1 of 2

Story summary

Kia launched the 2027 Kia Seltos, a subcompact SUV, in the United States.
The Seltos is 45 mm longer, 30 mm wider and 60 mm longer in wheelbase.
LX starts at $24,990 plus $1,495 destination while X-Line SX turbo costs $37,250.
Hybrid versions will debut late 2026 with 154 hp FWD or 178 hp e-AWD and 5.7–6.03 L/100 km fuel consumption.
Tech includes a 12.3-inch touchscreen, wireless Apple CarPlay/Android Auto, heated seats and a panoramic sunroof.

1 / 2