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Rolex Raises Gold Model Prices by Up to 14%

1/3/2025

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Summary

Story summary

In 2025, Rolex raised prices for gold models by up to 14%, following a 27% increase in gold prices in 2024.
Iconic models like the Daytona and GMT-Master II saw notable price hikes, with the Daytona increasing from $15,100 to $15,500.
Steel models had smaller price adjustments, averaging between 1% and 3%.
Rolex's annual price increases on January 1 reflect market demand and rising material costs.

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Story summary

In 2025, Rolex raised prices for gold models by up to 14%, following a 27% increase in gold prices in 2024.
Iconic models like the Daytona and GMT-Master II saw notable price hikes, with the Daytona increasing from $15,100 to $15,500.
Steel models had smaller price adjustments, averaging between 1% and 3%.
Rolex's annual price increases on January 1 reflect market demand and rising material costs.