Back to today’s briefing

Story perspectives

Apple launches 2026 Mac refresh, new M6 Pro, leasing program

7/23/2026

49 8 Full Breakdown

Summary

Story summary

Apple will start a Mac refresh in the United States in fall 2026, continuing through 2028.
The first new model, a 14-inch MacBook Pro with the M6 chip, is slated for fall 2026.
Premium 14-inch and 16-inch MacBook Pros will feature OLED touchscreens and the M7 chip by early 2027.
Apple’s “Apple Upgrade” leasing program begins the week of July 22 2026.
The redesigned iMac now costs $1,499, up from $1,299.

History

Historical Context

Apple’s 2006 shift from PowerPC to Intel, announced by Steve Jobs and completed within nine months, proved the company could overhaul its architecture without losing market share. That precedent underpins the 2026 MacBook Pro refresh, which introduces M6 and M7 chips and premium leasing options, echoing the earlier bold hardware transition.

1 of 2

Story summary

Apple will start a Mac refresh in the United States in fall 2026, continuing through 2028.
The first new model, a 14-inch MacBook Pro with the M6 chip, is slated for fall 2026.
Premium 14-inch and 16-inch MacBook Pros will feature OLED touchscreens and the M7 chip by early 2027.
Apple’s “Apple Upgrade” leasing program begins the week of July 22 2026.
The redesigned iMac now costs $1,499, up from $1,299.

1 / 2