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Nolan’s “Odyssey” Nets $260 M; IMAX Says 70mm Expansion Too Costly

7/23/2026

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Summary

Story summary

IMAX CEO Rich Gelfond said expanding 70mm IMAX theaters is unfeasible because projectors cost $50,000 and require large booths.
Christopher Nolan’s “The Odyssey” earned over $260 million worldwide.
Premium formats accounted for 53% of U.S. grosses.
The film played in 41 U.S. locations in 70mm IMAX, earning a per-theater average above $100,000.
Showings are sold out through August and September, boosting revenue.

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Story summary

IMAX CEO Rich Gelfond said expanding 70mm IMAX theaters is unfeasible because projectors cost $50,000 and require large booths.
Christopher Nolan’s “The Odyssey” earned over $260 million worldwide.
Premium formats accounted for 53% of U.S. grosses.
The film played in 41 U.S. locations in 70mm IMAX, earning a per-theater average above $100,000.
Showings are sold out through August and September, boosting revenue.