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Comcast Announces Tax-Free NBCU, Sky Spin-Off

7/24/2026

Summary

Comcast Spin-off

Comcast announced a tax-free spin-off of NBCUniversal and Sky into two public firms.
Co-CEOs Brian Roberts and Mike Cavanagh said the split will give company focus and flexibility.
Peacock posted profit with $189 million EBITDA and 48 million paid subscribers.
Comcast reported Q2 2026 EPS of $1.04, EBITDA of $8.9 billion, cash flow of $4.6 billion, while Connectivity & Platforms lost 167,000 broadband and 280,000 video customers as wireless added 448,000 lines to 10.2 million.

Summary

Advertisers Cautious

Advertisers stay cautious as IAB research shows trusted CTV deals are confirmed only 57 % of the time, while open-exchange trust falls to 33 %.
Political advertising lifted connectivity-segment revenue, offsetting weaker brand spend as midterm CTV budgets are projected to reach $2.7 billion.
Peacock’s ad revenue rose nearly 70 % to $717 million, underscoring the growing value of live-sports inventory for advertisers.

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Comcast Spin-off

Comcast announced a tax-free spin-off of NBCUniversal and Sky into two public firms.
Co-CEOs Brian Roberts and Mike Cavanagh said the split will give company focus and flexibility.
Peacock posted profit with $189 million EBITDA and 48 million paid subscribers.
Comcast reported Q2 2026 EPS of $1.04, EBITDA of $8.9 billion, cash flow of $4.6 billion, while Connectivity & Platforms lost 167,000 broadband and 280,000 video customers as wireless added 448,000 lines to 10.2 million.

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