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Amazon Requires AI-Generated Person Labels Under NY Law

7/24/2026

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Summary

Story summary

Amazon will require sellers to tag images or videos with AI-generated people using metadata and will add an indicator on listings.
The rule follows a New York law that took effect last month, the first synthetic-performer disclosure mandate.
Amazon says the label excludes TV, movie characters and real people even when AI-altered.
Third-party sellers, who provide over 60% of Amazon’s marketplace sales and use its AI tools, must now comply.

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Story summary

Amazon will require sellers to tag images or videos with AI-generated people using metadata and will add an indicator on listings.
The rule follows a New York law that took effect last month, the first synthetic-performer disclosure mandate.
Amazon says the label excludes TV, movie characters and real people even when AI-altered.
Third-party sellers, who provide over 60% of Amazon’s marketplace sales and use its AI tools, must now comply.