Full Breakdown
Sophie Cunningham’s First Adidas Player-Exclusive Shoes Sell Out Within 24 Hours
7/24/2026, 8:05:14 PM
Release and Immediate Sell-Out
Adidas launched the “Crazy Energy” Sophie Cunningham player-exclusive basketball shoe in the early hours of July 24 at a retail price of $110 for adult sizes. Within less than a day the model was sold out on the Adidas website, prompting shoppers to seek remaining stock at retailers such as Dick’s Sporting Goods and Hibbett. The rapid depletion occurred despite Cunningham not being selected for the 2026 WNBA All-Star Game, underscoring strong consumer demand for the non-signature release.
Design, Technology and Pricing
The shoe features a Lucid Pink synthetic upper that gradients to a lighter hue toward the heel, complemented by Cream White ankle-collar accents and light-blue mesh side-panel details. Underfoot, a bright orange accent completes the palette. Technical specifications include Adidas’ Lightstrike cushioning for speed, a textile lining for comfort, and a rubber outsole with a modified herringbone traction pattern intended for reliable grip on hardwood courts. All sizes were offered at the uniform price of $110.
Player Background and Brand Partnership
Indiana Fever guard Sophie Cunningham began her WNBA career wearing Nike products before signing with Adidas in 2022. Since the switch she has appeared in Adidas marketing campaigns, notably for the Dame X line, and has progressed from $45 game shoes to a player-exclusive colorway.
Market Impact and Future Prospects
The near-instant sell-out demonstrates Cunningham’s growing marketability and provides Adidas with a data point for evaluating a potential expansion of the partnership, possibly toward a full signature model. While additional inventory remains limited at select retailers, the brand has not confirmed any restock plans, leaving the future availability of popular sizes uncertain.
