Story perspectives

Nolan’s IMAX 70mm Run Sells Out, Resale Prices Soar

7/24/2026

Summary

Story summary

Christopher Nolan’s “The Odyssey” is showing in only 25 U.S. theaters equipped for IMAX 70mm.
The venues include two in Texas and one each in 23 other U.S. locations.
Tickets have sold out months ahead, with resale listings ranging from $100 to $2,500 for ten seats.
The $250 million production has recouped its budget and must earn $625-$750 million to break even, potentially becoming the third R-rated film to reach $1 billion.

History

Historical Context

When Stanley Kubrick released *2001: A Space Odyssey* in 1968, the film debuted in limited 70 mm venues, proving large-format cinema could attract elite audiences. Warner Bros. invested $10.5 million, and the movie ultimately earned $146 million worldwide, a 1,290 percent return that reshaped studio distribution strategies for future blockbusters. Today Christopher Nolan’s *Oppenheimer* follows that legacy, with IMAX Corporation limiting screenings to 25 U.S. theaters—including two in Texas—while resale tickets fetch $100-$2,500. If the $250 million film meets its $625-$750 million break-even goal, it may join only two R-rated titles over $1 billion, proving large-format releases vital for studio profits.

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Story summary

Christopher Nolan’s “The Odyssey” is showing in only 25 U.S. theaters equipped for IMAX 70mm.
The venues include two in Texas and one each in 23 other U.S. locations.
Tickets have sold out months ahead, with resale listings ranging from $100 to $2,500 for ten seats.
The $250 million production has recouped its budget and must earn $625-$750 million to break even, potentially becoming the third R-rated film to reach $1 billion.

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