Hasbro Unveils YouTube-Exclusive “My Little Pony: Forever Friendship”

Hasbro announced that a brand-new animated series, “My Little Pony: Forever Friendship,” will debut exclusively on YouTube in early 2027. Episodes will be released bi-weekly in nine-minute installments, with additional clips shared across social-media platforms. A tie-in music track titled “Forever Friendship,” performed by vocalist Cali Rodi and produced by Super Weirdo Productions, will feature in the title sequence.

‘My Little Pony: Forever Friendship’ YouTube Series in the Works at Hasbro

** which aired from 2010 to 2019 and cemented the franchise’s modern popularity. Over four decades, the brand has maintained a multigenerational fan base through stories centered on friendship, imagination and creativity.

‘My Little Pony: Forever Friendship’ YouTube Series in the Works at Hasbro

• Gretchen Mallorie – showrunner and head writer

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• Tayhan Mustafa – series director

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• Nicholas Kole – illustrator contributing to the visual style

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• Jenna Weir – voice of Twilight Sparkle

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• Ava Preston – voice of Rainbow Dash

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• Kayla Samson – voice of Fluttershy

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• Kaya Kanashiro – voice of Pinkie Pie

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The series was developed in collaboration with Lil Critter Workshop, introducing a luminous, iridescent visual direction while preserving the emotional depth of earlier installments.

‘My Little Pony: Forever Friendship’ YouTube Series in the Works at Hasbro

Kim Boyd, president of global licensing & entertainment for Hasbro, emphasized the franchise’s enduring appeal and the strategic intent behind the new series: she noted that the brand has remained beloved for over forty years and that “Forever Friendship” aims to expand the franchise through fresh storytelling and new entertainment experiences that inspire today’s audiences while honoring the series’ core values.

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• “For over forty years, ‘My Little Pony’ has remained one of Hasbro’s most beloved and enduring franchises, connecting with generations of fans around the world through stories rooted in friendship, imagination and creativity,” — Kim Boyd, president of global licensing & entertainment for Hasbro

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