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LEGO Unveils Donkey Kong Arcade Set, Sales Aug 1

7/25/2026

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Summary

Story summary

LEGO unveiled the Donkey Kong Arcade set at San Diego Comic-Con, with sales beginning August 1.
The 1,367-piece set includes Jumpman, Donkey Kong and Lady figures and features a lever, joystick, button and a looping barrel mechanism.
LEGO expert Kevin Wong, who built the set at launch, praised its robust LEGO use and said the controls recreate the arcade game one-to-one.

History

Historical Context

In 1999 LEGO launched its first licensed property, the LEGO Star Wars theme, after a 1998 Lucasfilm license, sparking a surge in cross-media sales. The related video-game series had sold over 15 million copies by 2008, showing licensed bricks’ market power. The LEGO-Nintendo Don Donkey Kong Arcade set unveiled at San Diego Comic-Con extends that partnership legacy.

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Story summary

LEGO unveiled the Donkey Kong Arcade set at San Diego Comic-Con, with sales beginning August 1.
The 1,367-piece set includes Jumpman, Donkey Kong and Lady figures and features a lever, joystick, button and a looping barrel mechanism.
LEGO expert Kevin Wong, who built the set at launch, praised its robust LEGO use and said the controls recreate the arcade game one-to-one.

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