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Apple Halts Vision Pro Production Amid Disappointing Sales

1/3/2025

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Summary

Story summary

Apple has paused production of its Vision Pro mixed reality headset after lackluster sales and surplus inventory. Launched in February 2024 for $3,500, it didn’t hit expected sales goals. The tech giant aims to clear out existing stock by 2025 while working on a more affordable second-generation model to reignite consumer interest.

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Story summary

Apple has paused production of its Vision Pro mixed reality headset after lackluster sales and surplus inventory. Launched in February 2024 for $3,500, it didn’t hit expected sales goals. The tech giant aims to clear out existing stock by 2025 while working on a more affordable second-generation model to reignite consumer interest.