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Apple Unveils iPhone 18 Pro, Ultra; Base Model Delayed

7/25/2026

26 5 Full Breakdown

Summary

Story summary

Apple will launch the iPhone 18 Pro and iPhone 18 Pro Max on September 12, 2026.
Apple will delay the entry-level iPhone 18 until spring 2027, creating a $200 price premium on the September Pro models.
The Pro models will require 12 GB of memory to run iOS 27, which adds Apple Intelligence and Siri AI.
Apple also plans to unveil a foldable iPhone Ultra in September 2026 alongside the Pro devices.

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Story summary

Apple will launch the iPhone 18 Pro and iPhone 18 Pro Max on September 12, 2026.
Apple will delay the entry-level iPhone 18 until spring 2027, creating a $200 price premium on the September Pro models.
The Pro models will require 12 GB of memory to run iOS 27, which adds Apple Intelligence and Siri AI.
Apple also plans to unveil a foldable iPhone Ultra in September 2026 alongside the Pro devices.