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Meta AI Ad Uses Bowie's “Five Years”, Sparks Public Debate

7/26/2026

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Summary

Story summary

Meta Platforms launched an AI ad with David Bowie’s 1972 “Five Years,” which begins with headlines before turning to colour.
Meta CEO Mark Zuckerberg shared film and said the company believes future is for everyone.
Critics noted that the song’s lyrics about humanity having five years left clash with the ad’s optimism.
A Pew Research Center survey found 16% expect AI impact to be positive and 40% expect it negative.

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Story summary

Meta Platforms launched an AI ad with David Bowie’s 1972 “Five Years,” which begins with headlines before turning to colour.
Meta CEO Mark Zuckerberg shared film and said the company believes future is for everyone.
Critics noted that the song’s lyrics about humanity having five years left clash with the ad’s optimism.
A Pew Research Center survey found 16% expect AI impact to be positive and 40% expect it negative.