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Spider-Man: Brand New Day Marks Biggest China Debut Since Endgame

7/26/2026

33 5 Full Breakdown

Summary

Story summary

Spider-Man: Brand New Day is expected to earn $130-$155 million in the opening weekend in China, the biggest live-action debut there since Avengers: Endgame.
Pre-sales have outpaced expectations, beating the totals of Deadpool & Wolverine and Guardians of the Galaxy Vol 3.
Global opening-weekend forecasts reach up to $550 million, with domestic estimates of $260-$300 million, ranking the film among the largest superhero debuts ever.

History

Historical Context

In 2009 Disney bought Marvel for $4 billion, taking over distribution of its films. A 2015 Sony-Marvel licensing deal allowed Spider-Man to join the MCU, and Disney’s 2019 release of Avengers: Endgame became the MCU’s highest-grossing film, underscoring the franchise’s global reach. Sony schedules Spider-Man: Brand New Day for 2026 with local co-financing.

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Story summary

Spider-Man: Brand New Day is expected to earn $130-$155 million in the opening weekend in China, the biggest live-action debut there since Avengers: Endgame.
Pre-sales have outpaced expectations, beating the totals of Deadpool & Wolverine and Guardians of the Galaxy Vol 3.
Global opening-weekend forecasts reach up to $550 million, with domestic estimates of $260-$300 million, ranking the film among the largest superhero debuts ever.

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