MrBeast and LeBron James Launch YouTube Campaign to Aid Children with Cancer

The campaign is a joint effort among Beast Philanthropy, Stand Up to Cancer (SU2C), biopharmaceutical firm Amgen, the St. Baldrick’s Foundation, and the LeBron James Family Foundation. Highlights include a basketball shoot-out with James, a tour of the LeBron James museum, a dinner at the foundation’s “Buckets” venue, a Moana premiere with Dwayne “The Rock” Johnson, a performance by K-pop group Stray Kids, a Pittsburgh Steelers-themed moment for a treated child, a Greenville, North Carolina blood drive targeting 1,000 saved lives, and a visit to Children’s Hospital Los Angeles where MrBeast met Dr. Alan S. Wayne.

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• More than 105,000 children worldwide die from cancer each year.

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• A child is diagnosed with cancer somewhere in the world every two minutes.

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• The Greenville blood drive set a goal of 1,000 lives saved.

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St. Baldrick’s CEO Kathleen Ruddy stressed that “kids with cancer can’t wait for progress.” Dr. Julian Adams, SU2C president and CEO, expressed gratitude for the global reach of MrBeast’s community.

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• “Every year, more than 105,000 kids around the world lose their lives to cancer, and we’re working to change that,” — James Family Foundation MrBeast

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• “It means a lot to me and my foundation to be a part of uplifting these amazing kids and giving them a day to just have fun,” — James

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• “Most people don’t realize cancer is the number one disease killer of kids in the U.S. Each and every child deserves a chance to grow up, and the research we’ll fund through this campaign can help make that happen,” — Katie Couric, SU2C Co-founder and media entrepreneur

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• “I’m SO impressed that MrBeast is using this enormous reach, which rivals major live television events, to ask people all over the world to do something that will benefit children and families whose lives have been upended by this terrible disease.” — James Family Foundation MrBeast

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• “Kids with cancer can’t wait for progress,” — St. Baldrick’s CEO Kathleen, baldrick’s CEO

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• “Every two minutes, a child is diagnosed with cancer somewhere in the world. We couldn’t be more grateful to Jimmy, Beast Philanthropy and his global community of followers for this remarkable effort on behalf of children who need new hope, new progress, and new ways to help them survive and thrive,” — Dr. Julian Adams, CEO and president of Stand Up to Cancer, MrBeast, Dr

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