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QVC Hosts Vote to Join SAG-AFTRA, Citing AI, Pay Issues

7/26/2026

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Summary

Story summary

The 53 on-air hosts, representing QVC, HSN and digital channels, voted on Friday to join SAG-AFTRA.
They submitted a petition asking management to voluntarily recognize the union.
The petition warned that QVC uses artificial intelligence to replicate hosts’ images, voices and likenesses without consent.
The petition also raised concerns about pay equity and transparency.
QVC said it respects the vote and will work with the union on next steps.

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Story summary

The 53 on-air hosts, representing QVC, HSN and digital channels, voted on Friday to join SAG-AFTRA.
They submitted a petition asking management to voluntarily recognize the union.
The petition warned that QVC uses artificial intelligence to replicate hosts’ images, voices and likenesses without consent.
The petition also raised concerns about pay equity and transparency.
QVC said it respects the vote and will work with the union on next steps.