Story perspectives

Cricket Joins LA 28 Olympics, Potential $30 M Indian Media Rights

7/27/2026

Summary

Story summary

Cricket will be added to the Los Angeles 2028 Olympic Games.
IOC Sports Director Pierre Ducrey said cricket reaches over 2 billion fans and the Indian market.
ICC Chief Executive Sanjog Gupta said the three-hour Twenty20 format is brief, volatile and global, and that nearly 50 % of fans are under 35, creating a demographic dividend.
Anne-Sophie Voumard said Indian subcontinent media-rights interest for LA28 could exceed the $30 million Paris 2024 contract.

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Story summary

Cricket will be added to the Los Angeles 2028 Olympic Games.
IOC Sports Director Pierre Ducrey said cricket reaches over 2 billion fans and the Indian market.
ICC Chief Executive Sanjog Gupta said the three-hour Twenty20 format is brief, volatile and global, and that nearly 50 % of fans are under 35, creating a demographic dividend.
Anne-Sophie Voumard said Indian subcontinent media-rights interest for LA28 could exceed the $30 million Paris 2024 contract.