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Ford Unveils Limited-Edition Bronco Desert Rising Package

7/27/2026

Summary

Ford Launches

Ford launched the Bronco Desert Rising Custom Garage package for the Outer Banks on July 27, 2026.
The upgrade is limited to 1,000 units, costs $13,695 and brings the price to $57,350.
It adds 35-inch tires, high-clearance suspension, electronic locking differentials on both axles and a lower final-drive gear.
Designer Bhavna Mistry said the pink grille and magenta-black seats reference Utah desert phenomena, including the Great Salt Lake’s pink bloom.

Summary

Ford Targets Growth

Ford aims for 8% annual growth in U.S. aftermarket revenue through 2030.
Matt Simpson likened the Bronco drop to a Nike shoe release, indicating a limited-edition approach.
CEO Jim Farley rejected President Donald Trump’s right-to-repair criticism, stressing warranty repairs and aftermarket sales.
Ford will expand accessories and launch seven European models by 2029 plus a Ford Energy storage unit.

History

Historical Context

Ford launched the high-performance F-150 SVT Raptor for the 2010 model year, borrowing Baja 1000 desert-racing suspension, an 86.3-inch wide track and a 5.5-foot bed, and it was the first Ford to replace the blue oval badge with “FORD” lettering. The Raptor’s off-road focus and pre-wired aftermarket provisions created a lucrative parts market, a strategy echoed in the 2026 Bronco Desert Rising Custom Garage.

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Ford Launches

Ford launched the Bronco Desert Rising Custom Garage package for the Outer Banks on July 27, 2026.
The upgrade is limited to 1,000 units, costs $13,695 and brings the price to $57,350.
It adds 35-inch tires, high-clearance suspension, electronic locking differentials on both axles and a lower final-drive gear.
Designer Bhavna Mistry said the pink grille and magenta-black seats reference Utah desert phenomena, including the Great Salt Lake’s pink bloom.

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