Story perspectives

Cracker Barrel Names New CEO, Removes DEI Exec

7/27/2026

Summary

Masino Departs

Julie Masino will leave on Aug. 10, 2026, with David Deno succeeding her as CEO.
Masino will remain as an advisor through Oct. 9, 2026.
The 2025 rebrand that removed the “Old Timer” logo and changed interiors drew backlash, prompting a reversal.
Cracker Barrel sold the Maple Street Biscuit Company brand and 35 locations to Biscuit Belly LLC, closed 16 sites, and generated about $77 million from a sale-leaseback of 26 restaurants to reduce debt.

Summary

Shareholders Oust Dávila

Shareholders voted to remove diversity, equity and inclusion (DEI) executive Gilbert Dávila from Cracker Barrel’s board while keeping Masino, following activist Sardar Biglari’s campaign.
Cracker Barrel reported third-quarter profit of $42.8 million, up from $12.6 million a year earlier.
Shares fell 4% in morning trading after the CEO announcement, adding to a prior 5.3% dip.
President Donald Trump urged Cracker Barrel to revert its logo, calling the redesign “woke” and praising reversal.

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Masino Departs

Julie Masino will leave on Aug. 10, 2026, with David Deno succeeding her as CEO.
Masino will remain as an advisor through Oct. 9, 2026.
The 2025 rebrand that removed the “Old Timer” logo and changed interiors drew backlash, prompting a reversal.
Cracker Barrel sold the Maple Street Biscuit Company brand and 35 locations to Biscuit Belly LLC, closed 16 sites, and generated about $77 million from a sale-leaseback of 26 restaurants to reduce debt.

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