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Cracker Barrel appoints CEO, sells biscuit unit after sales dip

7/27/2026

49 6 Full Breakdown

Summary

Story summary

Julie Masino will step down as CEO on Aug. 10, 2026, remain an advisor until Oct. 9, 2026, and appoint David Deno as successor.
The 2025 logo redesign that removed Uncle Herschel sparked backlash and cut brand value by almost $100 million.
Same-store sales fell 1.8% May 1, 2026, causing shares to drop 4%.
Cracker Barrel sold the Maple Street Biscuit Company to Biscuit Belly LLC and raised $77 million via a sale-leaseback to cut debt.

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Story summary

Julie Masino will step down as CEO on Aug. 10, 2026, remain an advisor until Oct. 9, 2026, and appoint David Deno as successor.
The 2025 logo redesign that removed Uncle Herschel sparked backlash and cut brand value by almost $100 million.
Same-store sales fell 1.8% May 1, 2026, causing shares to drop 4%.
Cracker Barrel sold the Maple Street Biscuit Company to Biscuit Belly LLC and raised $77 million via a sale-leaseback to cut debt.