Full Breakdown
Tim Hortons Unveils Canada-Wide Harry Potter “Back to Hogwarts” Collaboration
7/28/2026, 2:06:26 AM
Core Event – Launch of the Harry Potter Menu and Merchandise
Tim Hortons is rolling out a limited-time Harry Potter-themed menu, collectible merchandise, and special packaging across its Canadian locations beginning August 12. The partnership celebrates the 25th anniversary of the Harry Potter brand and aligns with the chain’s “Back to Hogwarts” back-to-school promotion.
Background & Context
The collaboration marks the first time a major quick-service restaurant in Canada has offered a full Harry Potter experience. Warner Bros. Discovery Global Consumer Products (WBDGCP), the licensing arm that manages the franchise’s consumer-product deals, is the partner behind the brand usage. Tim Hortons, founded in Hamilton, Ontario in 1964, now operates nearly 4,000 Canadian restaurants and more than 6,000 locations worldwide, positioning the promotion as a nationwide fan-focused activation.
Menu and Merchandise Details
- House-themed donuts: Gryffindor Strawberry Cheesecake, Slytherin Chocolate Pistachio, Ravenclaw Blueberry, and Hufflepuff Lemon Meringue.
- Golden Snitch Caramel Timbits® and a limited-edition Golden Snitch Timbits Holder.
- Cold-beverage quenchers: Patronus Sparkling Quencher (customizable with lemonade, protein dairy beverage, or frozen) and Forbidden Forest Iced Tea Quencher, served in temperature-activated cups that reveal a trail of Patronuses when filled.
- Collectible items: colour-changing “Stir Wand” that turns blue when chilled, limited-edition “25 Years of Magic” gift cards, and assorted merchandise sold in Harry Potter-branded donut and Timbit boxes.
Official Statements & Responses
The company also notes that participating locations will host a Harry Potter Trivia Night later in August and that Tims Rewards members can enter a contest running from mid-August through early September for a chance to win a VIP Harry Potter experience for two in London, England.
Data & Statistics
- Restaurant footprint: nearly 4,000 Canadian outlets; over 6,000 worldwide.
- Limited-edition items: four donut flavors, one Timbit variety, two beverage quenchers, one colour-changing stir wand, and a special gift-card design.
- Promotional period: the menu and merchandise are available “while supplies last,” with the contest period spanning roughly two weeks in August and the Trivia Night scheduled for the latter part of the month.
Why It Matters
The partnership leverages the enduring popularity of the Harry Potter franchise to drive foot traffic during the late-summer back-to-school window, a traditionally high-traffic period for quick-service chains. By integrating themed food, drink, and collectible merchandise, Tim Hortons expands its revenue streams beyond core coffee and baked-good sales and reinforces its cultural relevance within Canada’s fast-food landscape.
Verbatim Quotes
- “Harry Potter has been a beloved part of so many of our guests' lives for decades and we couldn't be more excited for Canadians to discover the wizarding world at Tims restaurants,” — Hope Bagozzi, Chief Marketing Officer for Tim Hortons
What’s Next
Tim Hortons has indicated that the collaboration will remain available “while supplies last,” with no additional rollout dates announced beyond the initial August 12 launch. Future promotional extensions or follow-up activations have not been disclosed.
