Story perspectives
Tesla Cybertruck Sales Crash, Miss 250K Target as Shares Tumble
7/28/2026
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Story summary
- Tesla's Cybertruck has been called the biggest commercial flop after selling just under 40,000 units in its first year versus a 250,000 target.
- Deliveries fell 48.1% to 20,237 in 2025 after 38,965 in 2024.
- Q4 2025 volume dropped 68.1% to 4,140 units, with about 7,100 registrations recorded through May 2026.
- Tesla’s shares fell 17.81% to $313.03 as Q2 earnings per share were $0.33 and free cash flow was –$1.09 billion.
