Full Breakdown
Halo and Lamborghini Unveil Master Chief-Themed Urus SE and Sweepstakes
7/28/2026, 12:56:46 PM
Core Event: Limited-Edition Master Chief Urus and Digital Livery
To mark the global launch of Halo: Campaign Evolved on July 28, 2026, Xbox partnered with Automobili Lamborghini to produce a one-off Lamborghini Urus SE Master Chief 117 Edition. The super-SUV is wrapped in a green “armor-green” livery, has gold-tinted windows, visor-inspired yellow headlights, and the number “117” on both doors and the tailgate. The full-size vehicle will not be sold; a 1:18-scale replica will be awarded through an online sweepstakes hosted on Xbox’s official X account. Participants must follow Xbox on X and repost the official sweepstakes post with #MasterChief117Sweepstakes; no purchase is required. The sweepstakes is open to legal residents of Xbox-supported regions (excluding Russia) who are 18 years or older and closes at 5:00 p.m. PT on September 13, 2026.
The special-edition livery will be free in Forza Horizon 6 beginning July 30, 2026. Players redeem it through the in-game Message Center, after which it appears in their garage.
Background & Context
The collaboration follows a trend of cross-promotions between video-game franchises and high-performance automotive brands. Xbox has previously leveraged Halo’s iconic status, and Lamborghini has used similar partnerships to reach younger, digitally-savvy audiences. Halo: Campaign Evolved is a faithful recreation of the 2001 original, with early access for Premium Edition owners beginning July 23, 2026.
Data & Statistics
- Powertrain: The base Urus SE is a plug-in-hybrid twin-turbo 4.0-L V8 with an electric motor, delivering 789 hp and about 950 Nm of torque.
- Performance: 0-100 km/h in 3.4 seconds; top speed near 310 km/h.
- Scale Model: A limited, unspecified number of 1:18-scale replicas will be given away.
- Sweepstakes Eligibility: Open to Xbox-supported regions (excluding Russia); participants must be 18 years or older.
Official Statements & Responses
Lamborghini described the project as a “skin-deep” livery exercise, noting the underlying vehicle remains unchanged. Xbox clarified that the sweepstakes prize is the scale replica, not the full-size Urus, and reiterated the entry mechanics and deadline.
Why It Matters
The partnership shows how entertainment franchises can extend brand reach into the automotive sector without altering core product lines. For Lamborghini, the green, armor-inspired design provides exposure to a global gaming audience. For Xbox, aligning Halo with a luxury super-SUV adds prestige and drives social-media engagement through the sweepstakes and in-game content. The free digital livery lets virtually every Halo player experience the collaboration, while the replica offers a tangible collector’s item for dedicated fans.
What's Next
- July 30, 2026: Master Chief 117 Edition livery becomes downloadable in Forza Horizon 6 at no cost.
- September 13, 2026: Sweepstakes entries close; winners will be announced thereafter per the official rules.
