Back to today’s briefing

Story perspectives

Apple Begins Severance Season 3 Filming After $70 Million Purchase

7/28/2026

39 5 Full Breakdown

Summary

Apple TV+ Filming

Apple TV+ announced that filming for Severance season 3 began on July 27, 2026.
The network says the season will finish production by late 2026 and premiere in fall 2027.
Season 2 received 41 Emmy nominations and won 10 awards.
Ben Stiller (executive producer) stays on season 3 but will not direct any episodes.

Summary

Apple Acquires Severance

Apple acquired the Severance IP for close to $70 million at the end of 2025, bringing the franchise in-house.
Apple Studios now leads production while Fifth Season stays a co-producer, shifting the series to internal production.
A fourth season is confirmed in Apple Studios’ plans, but showrunners deem a fifth unlikely.
Apple is evaluating spinoffs, prequels, international adaptations and other franchise extensions beyond season four.

History

Historical Context

In March 2011 Netflix used viewer data to outbid cable networks and ordered the political drama House of Cards, releasing its 13-episode first season on February 1 2013 as the service’s first original series and a prototype for binge-release models. Apple’s 2025 purchase of the Severance IP follows that same in-house-content approach, showing how streaming leaders now secure franchise rights to control production pipelines and improve margins.

1 of 3

Apple TV+ Filming

Apple TV+ announced that filming for Severance season 3 began on July 27, 2026.
The network says the season will finish production by late 2026 and premiere in fall 2027.
Season 2 received 41 Emmy nominations and won 10 awards.
Ben Stiller (executive producer) stays on season 3 but will not direct any episodes.

1 / 3