Full Breakdown
‘Dai Dai’ Becomes First World Cup Anthem to Lead Billboard Global Charts
7/28/2026, 2:58:26 PM
Chart Performance Overview
1 spot on the Billboard Global 200 for a third consecutive week and topped the Billboard Global Excl. U.S. chart for a fifth straight week. For the tracking week of July 17-23, Luminate reported 57.9 million worldwide streams (up 34 % week-over-week) and 15,000 digital sales (up 186 %). Outside the United States, the song logged 49.6 million streams (up 35 %) and 8,000 sales (up 124 %).
World Cup Showcases Boosting the Song
The track’s surge coincides with high-visibility World Cup performances. On June 11, Shakira and Burna Boy performed “Dai Dai” before an estimated 80,000-plus audience at the opening ceremony in Mexico City’s Estadio Azteca. Two days into the July 19 final-match tracking week, the artists returned to the stage during the first-ever World Cup final halftime show at MetLife Stadium in East Rutherford, N.J., sharing the bill with Justin Bieber, BTS and Madonna. Additional promotion came from ads in the *San Francisco Chronicle* (July 13) and the *New York Post* (July 14), followed by the official video release on July 17.
Hot 100 Milestones and Historical Context
When the Hot 100 ranking was released, “Dai Dai” entered the top 40 at No. 42, making it the highest-charting official World Cup song in the chart’s history. 38 in 2010. In the United States, the song recorded 8.6 million official streams (up 69 %), 13.9 million radio-airplay audience impressions (up 11 %), and 7,000 sales (up 322 %) for the same July 17-23 period.
Data Verification and Chart Methodology
The Billboard Global charts, launched in September 2020, combine streaming and sales data from more than 200 territories. Luminate, the independent data provider, authenticates all submissions, removes any suspicious or unverifiable entries, and applies a weighted formula that includes subscription- and ad-supported streams as well as digital download sales (excluding direct-to-consumer sales). The next chart update is scheduled for July 28, 2026.
Why It Matters
“Dai Dai” is the first World Cup anthem to lead both global charts and to break the Hot 100 top-40 barrier, illustrating how live event exposure can translate into sustained worldwide streaming and sales momentum for crossover artists.
