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Cracker Barrel Appoints Bloomin’ Brands CEO After $100M Logo Fallout

7/28/2026

27 6 Full Breakdown

Summary

Story summary

Julie Masino will step down as Cracker Barrel CEO on Aug 10, 2026 and serve as advisor until Oct 9, 2026.
David Deno, Bloomin’ Brands CEO, will become Cracker Barrel CEO on Aug 10, 2026 and join its board.
The 2025 rebrand that removed the “Old Timer” logo erased $100 million in value, causing a 7% share drop in one day.
President Donald Trump urged the chain on Truth Social to restore the original logo after the backlash.

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Story summary

Julie Masino will step down as Cracker Barrel CEO on Aug 10, 2026 and serve as advisor until Oct 9, 2026.
David Deno, Bloomin’ Brands CEO, will become Cracker Barrel CEO on Aug 10, 2026 and join its board.
The 2025 rebrand that removed the “Old Timer” logo erased $100 million in value, causing a 7% share drop in one day.
President Donald Trump urged the chain on Truth Social to restore the original logo after the backlash.