Back to today’s briefing

Story perspectives

EU AI Act Forces Deepfake Labels, Detection Starting Sunday

7/28/2026

38 6 Full Breakdown

Summary

Story summary

The European Union will require AI companies to label deepfakes and AI-generated content as artificial starting Sunday under the AI Act.
The AI Act also obliges providers to enable detection of synthetic media.
Artistic, satirical or fictional AI-generated works are exempt from the deep-fake labeling rule.
Experts warn that watermarks may be lost, prompting the Commission to recommend a multilayer marking and detection approach.

1 of 1

Story summary

The European Union will require AI companies to label deepfakes and AI-generated content as artificial starting Sunday under the AI Act.
The AI Act also obliges providers to enable detection of synthetic media.
Artistic, satirical or fictional AI-generated works are exempt from the deep-fake labeling rule.
Experts warn that watermarks may be lost, prompting the Commission to recommend a multilayer marking and detection approach.